Alma Economics undertook an assessment to improve the collection of non-tax revenues in Tanzania. As part of our approach, we examined how the country could best make use of its natural resources and how it could promote tourism.

Our team analysed a large number of sectoral and firm-level data to produce a flexible framework to estimate ‘size of the prize’ effects of introducing various reforms and addressing bottlenecks. Furthermore, we identified the key assets of the country and advised the Tanzanian Ministry of Tourism on how to best market these.

By reviewing best practices in terms of tourism reforms in neighbouring countries, our team provided recommendations for diversifying the tourism product and expanding source markets.