The prevalence of young people vaping in Britain has increased notably in recent years, raising concerns within the health community and the public. There is widespread consensus on the need for effective programmes to prevent young people from vaping or encourage cessation grounded in a strong evidence base.

For this purpose, Alma Economics was commissioned by Audience Social Marketing to conduct a review of existing evidence to examine effective communication strategies and activities that can encourage young people to quit vaping or refrain from starting.

At the core of our methodology was a search protocol tailored to the specific research questions, allowing for a transparent and replicable search of the literature. Our results identified several critical characteristics to consider when developing vaping cessation interventions for young people in terms of messages and dissemination venues while also identifying evidence gaps and needs for future research.

For this study, our findings were included in a final report, accompanied by an online interactive evidence map, which was based on a Research Extraction Sheet (RES) providing further information on the studies included in the review.

➥ Find the full report here.