The Department for Culture, Media and Sport commissioned Alma Economics to analyse responses to a call for evidence to develop a fuller understanding of the current short-term and holiday lets market and the potential impact of a range of possible policy options. As part of this project, we reviewed over 3,500 responses from councils, local residents, short-term rental hosts and service companies, owners/employees of tourism accommodation businesses, tourism representative bodies, and destination management organisations.
We carried out quantitative segmentation analysis by stakeholder type and region to understand how different respondents perceived the benefits and challenges of short-term lets across England, as different communities’ experiences with this activity were likely to vary significantly. In addition, we developed an indicative estimate of the total number of short-term lets across England based on data provided by organisational respondents, and we reviewed key themes and perspectives raised by respondents in their answers to open-ended questions.
Our work helped bring together views from the various sector stakeholders and the public to help the government better understand changes in the short-term letting market over time, the benefits and challenges for communities, and the impact of potential policy responses. The responses and our analysis provided a foundation for a subsequent public consultation on specific regulatory options, and the development of evidence-based policies.
➥ Find more on the call for evidence here.