Engaging with arts and culture is linked to a range of positive outcomes, from stronger critical thinking skills to better mental health and wellbeing. However, research shows that lower socio-economic groups (e.g., those living in deprived areas or with lower educational levels) are consistently less likely to engage with such activities and offerings.

Alma Economics was commissioned by the Department for Culture Media & Sport (DCMS) to identify successful interventions that can be replicated and scaled up to increase the engagement of lower socio-economic groups with the arts and culture.

Based on a comprehensive review of the literature and interviews with academics and sector experts, our team identified the main economic, social, and cultural factors that prevent individuals from lower socio-economic groups from engaging with the cultural sector. We then identified key strategies to overcome these barriers based on lessons learned from the most successful interventions implemented in the UK and internationally.

The findings of the research were used to develop policy recommendations, including on how best approaches can be replicated, the allocation of funding, and how to improve the evidence base to support data-led decisions.     

➥ The full report can be found here.