The British Film Institute (BFI) asked us to conduct an evaluation scoping study for the newly launched UK Global Screen Fund (UKGSF) – a series of funds which seek to increase international revenue, audiences and partnerships for independent film and other creative sectors in the UK.

Our team developed a bespoke set of indicators and methodologies for measuring the performance of funds in relation to process, impact, and value-for-money - with impact found to go well beyond economic value to include significant cultural value and generation of international economic and cultural influence (“soft power”) for the UK.

We proposed appropriate methodologies for measuring the fund’s impact, with thorough consideration of how data analysis, cost-benefit analysis, and stakeholder engagement techniques could be applied to the unique circumstances of UKGSF. Critically, we suggested a variety of methods for measuring the counterfactual (“business as usual”) scenario, in order to determine the impact of UKGSF whilst controlling for other confounding factors which might otherwise influence measures of performance.

For this study we delivered a report to the BFI outlining the monitoring and evaluation frameworks developed, as well as providing a monitoring tool to support the seamless collection and analysis of key monitoring data for the funds.