Michael is a Welsh-speaking Senior Social Researcher at Alma with almost fifteen years of experience delivering social and market research that informs strategy, policy, and customer understanding.

He is experienced in qualitative and quantitative research across different sectors, having managed projects for clients including the Welsh Government, Public Health Wales, Qualifications Wales, S4C, Visit Wales, and Transport for Wales.

Before joining Alma, Michael was an Associate Director for a research agency in Wales, where he led teams through the full research process, from tendering and research design to analysis, reporting, and presentation.

He has a keen interest in politics and current affairs and holds an MA and a BA in Politics from Swansea and Cardiff Metropolitan Universities, with both dissertations focusing on Welsh devolution.

At home, Michael has his hands full with his wife, children, and Basset Hound, Hemingway, though it’s hard to say who keeps him busiest. Away from home, his loyalty lies firmly with Wales: following Wales at Euro 2016 was one of the best times of his life, ranking right up there with getting married and the birth of his children, of course.